Pipeline
The end-to-end phases of a project, from discovery to maintenance.
My end-to-end workflow for taking a project from idea to a maintained product, in four phases. It's reusable on purpose — the same shape every time — and I illustrate each phase with how I actually built Morpha UI.
Overview
I don't reinvent process per project. Discovery, Design, Development, Deploy & Maintenance — that's the loop, and writing it down means every project starts from a known method instead of improvisation. Each phase has goals, concrete activities, the tools and skills I pull in, and what it produces. The "How Morpha UI did it" sections make it real: this very site is the worked example.
The four phases
Discovery
Requirements, research, scope and goals — deciding what to build and why.
Design
UX/UI, wireframes, the design system and tokens — deciding how it looks and feels.
Development
Scaffolding, implementation and integration — building it for real.
Deploy & Maintenance
Testing, release, deploy and monitoring — shipping it and keeping it healthy.
How I move through it
The phases are a sequence, not a waterfall — I loop back when discovery reveals something during development. But the order matters: skipping discovery to start building, or skipping design to start coding, is how projects drift. Each phase page cross-links the Tools, AI and UI Kit I actually use at that stage.